- When commercially practical, PEIR will obtain your consent to collect, use or disclose personal information (including Personally Identifiable Information and Non-Personal Data, as those terms are defined below). PEIR may collect, use or disclose personal information without your consent:
(i) when the collection, use or disclosure of personal information is permitted or required by law;
(ii) in an emergency that threatens an individual’s life, health, or personal security;
(iii) when the personal information is available from a public source;
(iv) when PEIR or its affiliates require legal advice from an attorney;
(v) for the purposes of collecting a debt;
(vi) to protect PEIR and its affiliates from fraud; or,
(vii) to investigate an anticipated breach of an agreement or a contravention of law.
- Consent may be provided orally, in writing, electronically, through an authorized representative or affiliate, or it may be implied where the purpose for collecting, using or disclosing the personal information would be considered obvious and you voluntarily provide personal information for that purpose.
- Consent may also be implied when you are given notice and a reasonable opportunity to opt-out of providing personal information being used for mail-outs, marketing, or other PEIR functions, and you do not opt-out.
- Information PEIR May Collect.
- Personally Identifiable Information: We may collect information that identifies you (“Personally Identifiable Information”) when you contact us, or otherwise interact with PEIR, including, but not limited to, applying for any membership, enrollment, or subscription in any PEIR program or service, registering for a PEIR event or program, and/or purchasing or licensing PEIR products or services on the Sites. Types of Personally Identifiable Information collected may include your name, address, phone number, birth date, occupation/job title, billing and delivery information, email address, credit card, or other financial account information. Specific Personally Identifiable Information regularly collected by PEIR from subscribers, purchasers, or licensees to or of PEIR services include, but are not limited to:
(i) Employee first and last name, phone number, and email address;
(ii) Owner/Manager first and last name, phone number, and email address;
(iii) Company name and street address;
(iv) Division name and street address; and
(v) Client payment information, such as credit card numbers, ACH electronic transfer information, and checking account data.
- Non-Personal Data: As you interact with our Sites, we may collect information about your browsing history or certain other information that is not Personally Identifiable Information through your use of and visits to the Sites and our use of a variety of technologies, including, but not limited to, cookies (explained below), tags, beacons, Internet Protocol (IP) addresses, and other tools. The types of Non-Personal Data collected on our Sites, and other tools as PEIR may add from time to time, include, but are not limited to: the search terms you used, new or returning user, browser information, computer type, operating system, internet service providers, website usage, referring/exit pages, platform type, date/time stamp, number of clicks, and ads viewed. Additionally, cookies, tags and other tools placed by third parties may collect other information about you and your visits to the Sites and elsewhere on the Internet (collectively, all of the foregoing data is referred to as the “Non-Personal Data”).
- How PEIR May Use Personally Identifiable Information.
- Once collected, we may use your Personally Identifiable Information in a variety of ways including, but not limited to:
(i) Provide service communications such as bill reminders, order confirmations, license terms or license term updates, program registrations, and customer service messages;
(ii) Respond to your emails or online requests for products, services, or information;
(iii) Deliver or process surveys;
(iv) Personalize and improve the usability of the Sites;
(v) Fulfill or deliver PEIR products and services;
(vi) Tailor content for the Sites, PEIR advertising, and PEIR marketing;
(vii) Share with third parties as required by law; and
(viii) Share your email address as permitted under the PEIR “Sharing Your Email Address” policy described below.
- Sharing Your Personally Identifiable Information to Perform Business Functions. When PEIR fulfills service requests initiated by you, we may share your Personally Identifiable Information with certain third parties to fulfill the requests or share such information with service providers that perform business functions for us. PEIR may occasionally hire other companies to provide limited services on our behalf including, but not limited to, packaging, mailing and delivering promotional offers, answering customer questions about products or services, sending postal mail and processing registrations. In such cases, PEIR may share your Personally Identifiable Information to the extent permitted by applicable law.
- Sharing Your Personally Identifiable Information When Legally Necessary or to Protect PEIR’s Interests. PEIR may disclose your Personally Identifiable Information if required to do so by law or in the good-faith belief that such action is necessary to: (i) conform to legal requirements or comply with legal process served on PEIR; (ii) protect and defend the rights or property of PEIR; or (iii) protect the personal safety of PEIR personnel or members of the public in appropriate circumstances. In addition, if PEIR and/or its assets (or a portion of its assets) are sold, assigned, transferred, or merged, or if PEIR undergoes some other change including a change to its corporate form as part of a bankruptcy proceeding or otherwise, Personally Identifiable Information or Non-Personal Data may be transferred as part of that transaction or change.
- Sharing Your Email Address. Your email address will only be used by PEIR and its affiliated entities and will not be sold to anyone outside PEIR. As such, PEIR will refrain from sharing email addresses to unrelated third parties. PEIR may share your email address with third parties: (i) to enable PEIR to take security measures to help protect against unauthorized access to or unauthorized alteration, disclosure, or destruction of data, and (ii) to perform certain services on our behalf, such as packaging, mailing and delivering products and processing event registrations and to respond to your service requests.
- You can manage your profile and email preferences, including opting out of email either online or by contacting PEIR’s Privacy Officer at: firstname.lastname@example.org.
- How PEIR May Use Non-Personal Data.
- We may collect Non-Personal Data to improve the usability of our Sites/services and for other business purposes. We may share the Non-Personal Data we collect with third parties or permit third parties to place tools like cookies, tags and web beacons, and collect additional Non-Personal Data when you browse our Sites. PEIR or other third-party companies may then use the Non-Personal Data to provide general advertisements and targeted advertisements to you (ads based on the Non-Personal Data). However, PEIR will refrain from sharing any Personally Identifiable Information with third parties with whom we share your Non-Personal Data.
- How You Can Manage Collection of Non-Personal Data. Third-party advertising companies may collect data about your visit to our Sites and others; this is referred to as “Online Behavioral Advertising”. You may opt out from this collection and use of data by companies participating in the Digital Advertising Alliance (“DAA”) on the “Opt Out from Online Behavioral Advertising” website.
- Third-Party Requests, Use or Analysis of Data. (i) We may disclose your information upon government demand in the form of a court order or subpoena, when otherwise required by law, to enforce the policies herein, or to protect PEIR personnel, property, or safety. (ii) We may share your information to prevent illegal use of our products or services, or to defend PEIR against any third-party claims. (iii) Your information may be transferred to a third party in whole or in part as part of a merger, acquisition, or similar transfer or assignment of assets. (iv) We may transfer your information to third-party service providers to conduct or improve PEIR business or the Sites, or for any business purpose, including, but not limited to credit card processing, shipping, data management, email distribution, marketing research, information analysis and promotions management.
- Information Security.
- PEIR implements security measures as commercially reasonable to help protect against unauthorized access to or unauthorized alteration, disclosure, or destruction of data, and restricts access to personal information to certain companies who may need to know that information in order to operate, develop, or improve services.
- Although PEIR uses commercially reasonable security measures, data transmission over the Internet can never be guaranteed to be absolutely secure. PEIR cannot guarantee or warrant the security of any information transmitted by you, or to or from our online products or services.
- Your Password. You are responsible for all actions taken with your user name and password. Do not share your user name or password with anyone else, as it is only for you. Sharing your user name or password will automatically give PEIR the right to deactivate your account. For your protection, do not disclose your username or password to anyone.
- The PEIR website uses “cookies” to help you personalize your online experience. A cookie is a small piece of data in the form of a text file that is sent from a web page server and placed on your hard drive. Cookies cannot normally be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you and can only be read by a web server in the domain that issued the cookie to you.
- One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to track your activities on a website (e.g., pages visited, links clicked on, etc.), and to record information about your use of the website so when you return to the site, customized features can be provided. For example, when you sign in to the Sites, a cookie helps the Sites recall your specific information on subsequent visits. This simplifies the process of recording your personal information for access to PEIR products and services.
- You have the ability to accept or decline/disable cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline or disable cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the websites you visit.
- Children’s Privacy.
- Because we care about the safety and privacy of children online, we comply with the Children’s Online Privacy Protection Act of 1998 (“COPPA”). COPPA and its accompanying regulations protect the privacy of children using the Internet. PEIR does not knowingly contact or collect personal information from children under 13. The PEIR website is only directed toward adult users and is not intended to solicit information of any kind from children under 13.
- It is possible that by fraud or deception we may receive information pertaining to children under 13. If we are notified of this, as soon as we verify the information, we will immediately obtain parental consent or otherwise delete the information from our servers. If you want to notify us of our receipt of information by children under 13, please do so by sending an e-mail to PEIR’s Privacy Officer at: email@example.com.
- Social Media and Third-Party Websites. PEIR may use social media tools and websites to interact with its customers and resource partners (e.g., Facebook, Twitter, Instagram, Tumblr, Pinterest, LinkedIn, etc.). Social media websites may be used to advertise, publicize PEIR products and services, and/or engage with members of the public. PEIR does not use third-party websites to solicit and collect personal information from individuals. Any personal information collected by a third-party website will not be transmitted to PEIR unless required for law enforcement purposes or as otherwise permitted by law. PEIR’s privacy and other web policies do not apply to these third-party sites and we encourage you to read the policies of the third-party site when deciding whether to use it.
© 2018 PEIR, Inc. All rights reserved.
This document was last updated on July 1, 2018.